Privacy Policy
▶Table of Contents
Introduction
Burki Heavy Equipment ("we," "our," or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us.
By accessing or using our website and services, you agree to the terms of this Privacy Policy. If you do not agree with our policies and practices, please do not use our services.
Information We Collect
We collect several types of information from and about users of our website and services:
Personal Information
- •Name and contact information (email address, phone number, mailing address)
- •Company name and job title
- •Payment and billing information
- •Equipment preferences and purchase history
- •Service request details and maintenance records
Automatically Collected Information
- •IP address and device information
- •Browser type and version
- •Pages visited and time spent on pages
- •Referring website addresses
- •Operating system and device identifiers
Information from Third Parties
- •Business contact information from trade directories
- •Credit information from credit reporting agencies (for financing applications)
- •Equipment usage data from telematics systems (with your consent)
How We Use Your Information
We use the information we collect for the following purposes:
- •Processing equipment sales, rentals, and service requests
- •Providing customer support and technical assistance
- •Communicating about your orders, services, and account
- •Sending marketing communications about new products and services (with your consent)
- •Processing financing applications and credit checks
- •Improving our website, products, and services
- •Analyzing usage patterns and trends
- •Complying with legal obligations and enforcing our terms
- •Preventing fraud and ensuring security
Information Sharing and Disclosure
We may share your information in the following circumstances:
- •With equipment manufacturers and suppliers to fulfill orders and warranties
- •With service providers (payment processors, shipping companies, IT support)
- •With financing partners for equipment financing applications
- •With our subsidiaries and affiliates for business purposes
- •To comply with legal obligations, court orders, or government requests
- •In connection with a merger, acquisition, or sale of assets
- •With your consent or at your direction
Note: We do not sell your personal information to third parties.
Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Encryption of data in transit and at rest
- Regular security assessments and audits
- Access controls and authentication procedures
- Employee training on data protection
- Secure data storage and backup systems
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
Your Rights and Choices
Depending on your location, you may have the following rights regarding your personal information:
- •Access: Request access to your personal information
- •Correction: Request correction of inaccurate or incomplete information
- •Deletion: Request deletion of your personal information (subject to legal obligations)
- •Objection: Object to processing of your information for certain purposes
- •Restriction: Request restriction of processing in certain circumstances
- •Portability: Request transfer of your information to another service provider
- •Withdraw Consent: Withdraw consent for processing based on consent
- •Opt-out: Unsubscribe from marketing communications at any time
To exercise these rights, please contact us at privacy@bhe.com.pk or use the contact information provided at the end of this policy.
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience on our website. For detailed information about our use of cookies, please see our Cookie Policy.
You can control cookies through your browser settings and opt-out of certain tracking through our cookie preferences tool.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
Retention periods vary depending on the type of information and the purpose for which it was collected:
- Customer account information: Duration of business relationship plus 7 years
- Transaction records: 7 years for tax and accounting purposes
- Marketing communications: Until you unsubscribe or request deletion
- Website analytics: 26 months
When information is no longer needed, we securely delete or anonymize it.
International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from your jurisdiction.
We ensure appropriate safeguards are in place for international transfers, including:
- Standard contractual clauses approved by relevant authorities
- Adequacy decisions by data protection authorities
- Your explicit consent where required
Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.
We will notify you of material changes by posting the updated policy on our website with a new "Last Updated" date. For significant changes, we may provide additional notice (such as email notification).
Your continued use of our services after changes become effective constitutes acceptance of the updated policy.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: